When I first started at NATP, I assisted them with revising and updating their general branding. I created a marketing plan for the NATP Tax Store, made further branding changes, and designed the specific Tax Store branding. This enabled the Tax Store to reach a larger group of people while staying within the same budget amount used in previous years. Originally the Tax Store had three catalogs that were mailed throughout the year, the new marketing plan allowed for three additional pieces as well as refinements to the existing catalogs. I was also able to contribute to the shot list for the general NATP photoshoot and include product shots and product placement images that I later used on these pieces.
